Fortune 500 companies have reported 90% in conversions when promoting a product with a sales video. Now, that’s huge! For a small-medium sized company, imagine what a 15-second animated sales video on the top of their homepage can do? I’ll bet Bob in Sales can’t even come close.
Companies that utilize SALES VIDEOS in their marketing mix tend to see a higher return on investment hands down! By showcasing your product or service in detail to your target audience, you ensure that your company’s message is clear, leading to more engagement and profit. With 80-90% of consumers preferring to watch a video instead of a person, no wonder sales videos are on the rise!
For anyone looking to make a purchase online, marketers know that 99% of the time, a search will be made first. This proves that any company wanting to see success should consider owning a solid sales video that explains their product or service in detail. Failing to have one, well, we don’t recommend it.
A sales video can speak loads to your audience in just a minute, you get to demonstrate your product or service clearly and effectively. Have a nifty new feature? A sales video will take care of that. Adding a new service to your business? A sales video will take care of that, too. When it comes to selling, all you need is the creativity of angles and the potential becomes unlimited!
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