Not to be confused with a screenshot, screen cast animation is a recording of the user’s computer screen, as they move along different parts of the web or website to convey their story. Enhanced with narration, this animation style is perfect for software demos, highlighting features of your product, or if you’re a software developer wanting to show off your ninja skills!
Screen cast videos are pretty similar to ‘do-it-yourself’ videos. Anyone with a computer and a good screencast software can produce their own explainer videos for a fraction of the costs. For businesses wanting more exposure, piecing together a tutorial or software demo has never been easier. Turn on the computer, create your content points and voila – you have just created a video of your own!
Consumers are becoming savvier every day. More are looking for videos before they make their purchases, which means your business has no excuses not to have one. These days, screencast videos are on the rise. With a creative script and flow, a small business owner can produce their own video at a fraction of the cost and time.
Screencast videos offer a great way for learning and education. While most companies hire agents and customer service reps, many don’t seem to realize that a simple screencast video will almost always work as well as their human counterparts. Have a new software out? A screencast tutorial will answer most, if not all of your visitors’ questions. Launching a new product? A screencast explanation on how it works will do the trick. What more can you ask for?
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