Whiteboard animation has become the industry standard for explainer videos. Why?
Because it’s simple, profound, and everybody wants to be taught something! Made only with a pencil, whiteboard and an imaginative mind, this animation style almost always guarantees the audience a piece of gained knowledge after the process. The King has spoken!
Whiteboard Animations videos communicates an idea or message in the form of a live sketch drawing. The process can clearly be seen from beginning to end and is usually accompanied by narration. The reason why 66% of consumers tend to watch whiteboard animation multiple times, is because of the mesmerizing effect it has. Powerful for delivering communication is a clear and succinct manner, it’s also great with connecting with your audience.
Whiteboard animation provides a fresh and engaging new look as compared to other video styles. Because of the live sketching, this style captures the attention of the viewer which is why most are likely to watch til the very end of the video.
Whiteboard animation works exceptionally well when a story is presented to the audience. This style often starts off with a problem that ultimately leads to a solution, often being a company’s new product, feature or service. With a creative story thrown into the mix, the possibilities are endless!
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